Industry guides
Solar, roofing and security installation are starting points. Our service-business focus extends to other industries too.
Solar Lead Generation for Installers
Build a campaign brief around the solar projects, properties and locations your team serves.
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Roofing Lead Generation for Contractors
Focus your campaign on roofing enquiries that match your services, property types and territory.
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Security Installation Lead Generation
Define the systems, installation work and property types your team wants to discuss with customers.
Read moreExplore the industries we help or discuss your service business.
Campaign planning
Define the work, locations and expectations behind your next campaign.
How to choose a service area for your lead campaign
Plan a campaign service area around travel, project fit and team capacity. A practical guide for businesses in Australia, New Zealand and the US.
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What to include in a lead generation campaign brief
Prepare a clear lead generation brief with services, locations, qualification criteria and follow-up responsibilities before starting your next campaign.
Read moreLead quality and follow-up
Our existing guides cover qualified leads, pricing models and making the most of an enquiry.
What actually makes a lead qualified?
A practical qualified-lead checklist for service businesses, covering service area, project fit, authority, budget, timing, consent and exclusivity.
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Pay per lead or a marketing retainer?
Compare outcome-based pricing with marketing retainers. Understand the scope, ownership, cost and qualification questions to ask before choosing a provider.
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A practical follow-up process for service enquiries
Build a simple lead follow-up process for your service business, from first contact to quoting and recording useful feedback.
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