Be specific about the systems you install
Agree the services your campaign should describe before collecting enquiries. Cameras, alarms and access control are possible project categories to discuss, rather than an assumption that every security business supplies all three.
- Camera, alarm or access-control enquiries within your confirmed installation services.
- New installations versus upgrades or work on an existing system.
- Residential or commercial properties and any site types your team excludes.
- Service locations, preferred project timing and any equipment restrictions relevant to the brief.
Identify the need before the technical assessment
Customers may describe the outcome they want without knowing which system suits the property. Campaign questions should establish the project category and context, while leaving equipment compatibility and installation design to your team.
- The location and whether it falls within your verified service territory.
- The property type and the systems or areas the customer wants to discuss.
- Whether equipment is already installed and whether the request is an upgrade or a new installation.
- Decision-making authority, contact details, permission for follow-up and desired timing.
Agree which details must be present and how an enquiry will be reviewed against the brief. Receipt of a form is not proof of qualification. Read our guide to what makes a qualified lead.
Australia, New Zealand and US service areas
Tell us the Australian or New Zealand postcodes or US ZIP codes your team serves, rather than relying on a broad country label. We discuss campaign availability, local project requirements and any exclusions before launch. Your territory can be narrower than a city, state or country.
One accepted lead, one eligible business
The exclusive campaign model supplies each accepted lead to one eligible business. When several clients serve the same area, separate leads can rotate among them; the same lead is not shared or resold to competing clients. A prospective customer may still approach other providers themselves.
Pricing, acceptance criteria and delivery terms are confirmed in the agreed scope before a campaign starts. Discuss how enquiries outside the brief will be handled, and compare the full offer with our pay-per-lead pricing guide.
Use the first conversation to confirm requirements
Your business confirms the installation scope, site conditions, equipment choices and any ongoing service requirements. An enquiry does not establish that existing equipment is compatible or that monitoring is included. Track which project types progress to assessment and quoting so the agreed brief reflects the work your team can deliver.
Your business handles customer contact, assessment, quoting and service delivery. A qualified lead is an opportunity, not a guaranteed sale. Our enquiry follow-up guide covers practical ways to record the next steps.
Questions about security installation leads
Can I request only camera installation enquiries?
Discuss a camera-only brief, the property types and locations you serve, and any restrictions on equipment or installation scope. Alarm and access-control projects need not be included if they are outside your services.
Can enquiries include upgrades to existing systems?
Upgrades can be considered when they form part of the agreed campaign. Your team still checks existing equipment and compatibility; details supplied by a consumer are a starting point for assessment.
Do installation enquiries include monitoring or security response?
Those are separate service requirements and should not be assumed. Any ongoing monitoring, maintenance or response offer must be explicitly included in your business’s scope and the campaign discussion.
Set the brief for your next campaign
Tell us about your services, locations and preferred work using the business enquiry form. The enquiry starts a discussion; it does not automatically activate a campaign.
Discuss your campaign