Start with your business
We discuss your services, ideal customers, service area, job value and capacity. Together, we define the leads your business wants to receive.
- The services and projects you want to quote
- Where you work, and where you don’t
- Who will respond to new enquiries
We run the campaigns
We develop ads and Meta Instant Forms for a defined service and area. One campaign can serve multiple signed clients with compatible criteria. Its questions capture the project and location details needed to assess each enquiry.
Your team takes it from here
We check the campaign, duplicate status, service and postcode against verified client coverage. Each routable lead goes to one eligible business only; separate leads rotate when multiple clients qualify. Form answers can be reviewed against the written qualification criteria before billing. Your team follows up, quotes and closes the sale.
Before a campaign starts
We confirm the services and postcodes you cover, how quickly your team can respond, what information will be supplied and how questions about an enquiry will be reviewed. The exact Meta Form ID identifies the campaign and its qualification rules; your verified coverage and delivery route are recorded separately. If your capacity, coverage or preferred work changes, tell us so the written brief and routing eligibility stay accurate.
Pay per qualified lead — pricing, qualification criteria and delivery terms are agreed in writing before your campaign begins. Read our terms of service for how website enquiries and campaign agreements are handled.
Learn more about LitoAcquisition and our approach to working with service businesses.