Define the solar projects you want
A homeowner considering a first system needs a different conversation from a business planning a commercial installation. Your campaign brief should distinguish those projects and make clear which enquiries belong in your pipeline.
- Residential or commercial properties, with any property types your team excludes.
- New solar installations versus work involving an existing system.
- Solar-only enquiries or battery-related projects, if those are within your agreed scope.
- The locations you can visit and the project timing your team can accommodate.
Agree what a suitable solar lead includes
Qualification starts with a written definition of the information your team needs. A form answer can describe a customer’s interest; it cannot establish whether a roof, electrical installation or proposed system is technically suitable.
- The project location and whether it falls within your confirmed service area.
- The type of property and whether the enquirer can authorise or help decide the work.
- Whether there is an existing solar system and the installation the person wants to discuss.
- Contact details, permission for follow-up and any campaign-specific timing questions.
Agree which details must be present and how an enquiry will be reviewed against the brief. Receipt of a form is not proof of qualification. Read our guide to what makes a qualified lead.
Australia, New Zealand and US service areas
Tell us the Australian or New Zealand postcodes or US ZIP codes your team serves, rather than relying on a broad country label. We discuss campaign availability, local project requirements and any exclusions before launch. Your territory can be narrower than a city, state or country.
One accepted lead, one eligible business
The exclusive campaign model supplies each accepted lead to one eligible business. When several clients serve the same area, separate leads can rotate among them; the same lead is not shared or resold to competing clients. A prospective customer may still approach other providers themselves.
Pricing, acceptance criteria and delivery terms are confirmed in the agreed scope before a campaign starts. Discuss how enquiries outside the brief will be handled, and compare the full offer with our pay-per-lead pricing guide.
Turn the enquiry into a site-specific conversation
Your team confirms requirements, assesses the property and prepares the design or quote. Technical suitability, expected performance and any eligibility questions belong in that assessment. Recording the project fit, contact attempts and quoted outcome helps identify which parts of the campaign brief need adjustment.
Your business handles customer contact, assessment, quoting and service delivery. A qualified lead is an opportunity, not a guaranteed sale. Our enquiry follow-up guide covers practical ways to record the next steps.
Questions about solar installation leads
Can a solar campaign focus on selected postcodes or ZIP codes?
Discuss the Australian or New Zealand postcodes or US ZIP codes your team covers when setting the brief. Coverage and campaign availability must be confirmed before launch; targeting a country does not mean every location is included.
Can I ask for battery or commercial solar enquiries?
Include those requirements in the campaign discussion. They are separate project choices that need to match your services, questions and acceptance criteria, rather than being assumed part of every solar campaign.
Does a qualified solar lead mean the property is suitable?
No. Qualification means the enquiry meets the agreed campaign criteria. Technical assessment, system design and the customer’s buying decision remain separate steps handled by your business.
Set the brief for your next campaign
Tell us about your services, locations and preferred work using the business enquiry form. The enquiry starts a discussion; it does not automatically activate a campaign.
Discuss your campaign