Make a more informed campaign decision
Start with the leads you want, the costs you can compare and a follow-up plan your team can use. These guides cover each decision.
Explore our blog for industry guides and more articles on preparing your campaign.
What actually makes a lead qualified?
A practical qualified-lead checklist for service businesses, covering service area, project fit, authority, budget, timing, consent and exclusivity.
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Pay per lead or a marketing retainer?
Compare outcome-based pricing with marketing retainers. Understand the scope, ownership, cost and qualification questions to ask before choosing a provider.
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A practical follow-up process for service enquiries
Build a simple lead follow-up process for your service business, from first contact to quoting and recording useful feedback.
Read moreDefine a suitable lead
Geography, project type, timing, decision-making authority and contact permission shape whether an enquiry fits. Put the criteria in writing so your team and provider can review results against the same standard.
Compare the full cost
Check what you are buying, who controls campaign assets, which costs sit outside the quoted price and what happens when an opportunity falls outside the agreed brief.
Record what happens next
Track contact attempts, response times, quoted work and outcomes. Those records help show whether to adjust acquisition, follow-up or sales.